Static until it is not
The first form, the first gated download, or the first personalised block is where a static generator stops being enough.
Products
This page is a Stacks app.
stacksjs.com is STX views, one shared data file, and the same deploy command the API uses. A marketing site usually starts static and then needs a form, a newsletter, a blog, and an A/B test. Here those are features already in the install rather than four more services on the invoice.
What this always turns out to involve.
The work that arrives whether you planned for it or not.
Performance is the product
Marketing pages are judged on first paint, and every third-party script is a tax on it.
Content changes hourly
Copy, pricing, and launch dates move faster than deploys if editors cannot touch them.
Tracking without the creep
Analytics has to exist, and increasingly it has to be first-party and privacy-preserving.
What is already in the box.
All of it in the same install, typed against the rest of your application.
STX views
Single-file components with server and client scripts, layouts, and partials, rendered on the server with no build config to own.
Forms that go somewhere
Newsletter, contact, and lead forms post to actions, validate against the same schema, and queue their mail.
Crosswind styling
Utility CSS with a design-token layer, dark mode, and no runtime cost on the page.
Content behind it
The CMS models are there when a landing page becomes a resource library.
First-party analytics
Fathom or the self-hosted driver, configured in config/analytics.ts, without a tag manager.
Deploys in one command
buddy deploy builds the site, publishes the CDN, and updates DNS and certificates from config/cloud.ts.
The layers it leans on.
Every one of these ships in the same install. Follow one to see what it covers.
From the command line.
Buddy scaffolds, runs, and ships this the same way it does the rest of the app.
buddy make:page pricing
buddy dev frontend
buddy deploy
Next door to this.
Projects of this shape usually grow into one of these.